Paid Media Execution & ROAS Dashboard Walkthrough
01:45
Topics Covered in Presentation:
01. Meta campaign structure
02. Creative testing framework
03. Attribution metrics
About Maria Marcano
Maria supports marketing agencies and high-growth brands in scaling their paid user acquisition. She handles campaign uploads in Meta Ads Manager and Google Ads, organizes creative A/B testing variations, audits ad spend discrepancies, and builds live performance dashboards.
Key Responsibilities & Deliverables for this Role
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Ad campaign setup, audience targeting configuration, and UTM parameter tagging
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Creative asset organization and variations testing (copy, thumbnails, formats)
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Budget pacing monitoring to prevent overspending on active campaigns
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Competitor ad research using Meta Ad Library and TikTok Creative Center
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Weekly ROAS and CPA summary reports for marketing stakeholders
Why Maria Excels
High attention to detail ensuring zero budget leakage or targeting errors
Bilingual fluency allows managing ad campaigns targeted to US Hispanic markets
Quick mastery of client attribution software (Triple Whale, Northbeam)
Liam Foster
Growth Lead · Apex D2C Brands
★★★★★
"Maria saves our media buyers 15 hours every week in manual campaign builds and report generation. She is fast, dependable, and sharp."
October 2026
